Yelp, BBB, Apple Maps, Bing, Nextdoor, Facebook, Foursquare, and 35 more. We submit your business with consistent name, address, and phone across all of them, then keep them updated as you grow. Citation foundation for your map pack ranking.
Free citation audit. We pull your current listings and show you where the gaps are.
If you spend any time reading SEO blogs, you'll see two camps. The "directories don't matter anymore" camp, and the "you need 200 citations" camp. Both are wrong.
What's true: directories don't drive much direct traffic. Almost nobody finds your business through Yellow Pages or Brownbook. The "submit to 500 free directories" sites are scams.
What's also true: Google reads directories. When 40 trusted platforms agree on your business name, your address, your phone number, your hours, and your primary category, Google treats your business as verified. That trust signal feeds the map pack algorithm. Skip it and your competitor with the same offer but better citations outranks you for the same query.
The right play is 40 carefully-selected directories, not 500. Quality over quantity. And NAP consistency above all.
Directory listings are profiles of your business on third-party platforms like Yelp, BBB, Apple Maps, Bing Places, Nextdoor, and 40+ others. Each one acts as a citation. Google checks them to verify your name, address, phone, and category match. Consistent listings build trust. Inconsistent ones hurt your local ranking.
Yes, but not the way most people think. Directories aren't traffic engines. Almost no one finds you through Yellow Pages anymore. What they do is feed Google trust signals. When 40 sites agree on your name, address, phone, and category, Google treats you as a verified business and ranks you higher in the map pack.
At minimum 25, ideally 40 plus, including industry-specific directories for your trade. We focus on the tier 1 platforms first (Google, Bing, Apple, Yelp, BBB, Facebook, LinkedIn) then tier 2 (Yellow Pages, Foursquare, Nextdoor, MapQuest) and finally industry directories for plumbers, HVAC, contractors, etc.
NAP stands for Name, Address, Phone. Every directory must list these exactly the same way. "Smith Plumbing LLC" on Google but "Smith Plumbing" on Yelp and "Smith Plumbing Inc" on BBB confuses Google. We standardize the format and apply it everywhere.
Yes. Monthly management includes propagating any NAP changes across every directory. If you move, change your number, or rebrand, we update everything within 7 days.
Free citation audit. We pull your current listings across the top 30 directories and show you which ones have wrong info or are missing entirely. Walkaway audit you keep either way.
Lead Development Co manages directory listings and citations for Rockford businesses across 40+ platforms. NAP-consistent everywhere Google looks.